Heu·ris·tic

Simple efficient rules learned by evolutionary processes that have been proposed to explain how people make decisions when facing complex problems or incomplete information.

+

Al·Go·Rithm

An unambiguous specification of how to solve a class of problems by performing calculation, data processing, and automated reasoning tasks.

=

Heur·al·go

The proprietary use of heuristics and algorithms for exceptional results and superior management.